If
you’re a salesperson struggling to close sales when you think you’ve
done everything right, you could very well be taking missteps without
knowing it. In order to help you avoid those mistakes, Tony Rea, a
veteran salesperson, explains the basics of selling in this guidebook
that can help you exceed expectations.
Rea offers guidance on:
• Sales fundamentals • Effectively managing the sales environment • Honing your perceptive skills • Communicating to infl uence • The mechanics of selling to close
While
selling might seem straightforward, it’s really a complicated mix of
politics, techniques, and psychology all mixed together. Figuring out
how each one of those things works requires learning the craft and
keeping at it.
This guide can be your go-to reference for advice on fi nding creative ideas, responding to objections, and making a great fi rst
impression. The techniques you learn won’t just help you close more
sales; they can serve to improve other areas of your life as well.
Whether
you’re a newbie salesperson or high-level closer, you can start selling
more by learning What They Don’t Teach You in Sales School.
About the Author:
Tony
Rea holds a bachelor’s degree in psychology from Windham College and a
degree in electrical engineering, specializing in computer science, from
Northeastern University. He has been in high-tech sales for more than
thirty years. He has worked in start-up companies and global
corporations and has received numerous achievement awards. He lives with
his wife, Melinda, and their two children in Massachusetts.
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The old grey donkey, Eeyore stood by himself in a thistly corner of the Forest, his front feet well apart, his head on one side, and thought about things. Sometimes he thought sadly to himself, "Why?" and sometimes he thought, "Wherefore?" and sometimes he thought, "Inasmuch as which?" and sometimes he didn't quite know what he was thinking about.
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